Purcari Acquires Another Winery in Romania: Moldovan Producer Strengthens Its Position in the Dealu Mare Wine Region

Moldovan wine group Purcari Wineries continues to expand its presence on the Romanian market. The company is acquiring SERVE Ceptura SRL, a Romanian winery located in the commune of Ceptura, in the well-known Dealu Mare wine region. The transaction is currently in its final stage.

The acquisition of SERVE Ceptura will allow Purcari to increase its vineyard area by approximately 60 hectares and add new production capacity in Romania. SERVE Ceptura is a recognized producer on the Romanian wine market, with an annual output of around 0.5 million bottles.

SERVE Ceptura has a special symbolic value for Romanian winemaking. Founded in 1994 by Count Guy Tyrel de Poix and Mihaela Tyrel de Poix, it is considered the first private winery established in Romania after 1989. Over three decades, the company has become associated with the development of authentic Romanian wine brands, rooted in local terroir and family tradition.

For Purcari, this acquisition is another step in its strategy of regional consolidation. Earlier, in April 2026, Purcari, through its company Crama Ceptura, acquired CaraprodVin, a winery located in Vârteșcoiu commune, Vrancea County. The acquisition of SERVE Ceptura further strengthens Purcari’s production and brand presence in Romania.

Purcari Wineries is one of the largest wine and brandy groups in Central and Eastern Europe. Its portfolio includes Purcari, Crama Ceptura, Bostavan, Bardar, Domeniile Cuza and Angel’s Estate. The group operates vineyards and production facilities in Moldova, Romania and Bulgaria, while its wines are exported to dozens of international markets.

At present, Purcari Wineries is controlled by Maspex Romania, part of the Polish Maspex Group — one of the largest private food industry companies in Central and Eastern Europe.

Comment by the Institute of Danube Research

The acquisition of SERVE Ceptura is important not only as a corporate transaction in the wine market. It is also a clear example of how Moldovan business, integrated into a broader Central European capital structure, is strengthening its position in Romania and forming a cross-border production and export cluster.

For Moldova, winemaking is not merely an agricultural sector. It is one of the key elements of the country’s national brand. Purcari’s expansion in Romania demonstrates a transition from the model of a single national producer to the model of a regional group operating across Moldovan, Romanian and Bulgarian production platforms.

For Romania, this transaction means additional investment in the historic Dealu Mare wine region. At the same time, it is important that Purcari declares its intention not to erase the identity of SERVE, but to preserve its brands, heritage and connection with the local terroir. This approach — combining investment, managerial capacity and respect for local authenticity — is the most promising model for the sustainable development of traditional wine regions.

In a broader context, this deal demonstrates practical economic integration between Moldova and Romania. It is not only about political declarations regarding a European future, but about concrete production links, shared markets, investments, brands and export opportunities.

For the Ukrainian Danube region, this case is also significant. It shows that regional competitiveness is formed not only through transport corridors, ports or customs infrastructure, but also through the development of agri-food brands, processing, exports and the integration of local producers into broader European value chains.

The Institute of Danube Research believes that Purcari’s experience may be useful for assessing the potential of Ukrainian wine, agricultural and food-processing enterprises in the south of Odesa region. For the Ukrainian Danube region, it is important not only to preserve its raw material base, but also to create recognizable brands capable of entering EU markets in partnership with producers from Moldova, Romania and Bulgaria.

Thus, the Purcari–SERVE Ceptura transaction is another signal that a new economic reality is gradually emerging in the Danube–Black Sea region. In this reality, successful companies and territories will be those able to combine local identity, investment, product quality and access to international markets.